A coalition of activists who have been working to reduce alcohol and drug abuse in the neighborhood are taking direct aim at adults who buy booze for under-age drinkers this season. The Dorchester Substance Abuse Coalition (DSAC) rolled out a “sticker shock” campaign last Thursday, placing warning labels on cases of beer and brown bags at Harbor Point Liquors on Morrissey Boulevard. The stickers read, “Hey You!! It is ILLEGAL to provide alcohol for people under 21!”

The initiative has the support of the store’s owner, longtime Dorchester resident Paul Lynch.

“Limiting youth access to alcohol is always a goal of ours,” Barry said in a statement issued by the coalition.

DSAC points to results of a recent survey they conducted as a reason for the effort. The survey showed that 60 percent of teens and adults think it would be “easy” to get strangers to buy alcohol for the under-aged. A much higher percentage — 91 percent— said it would be even easier to get friends to procure alcohol.

“The best thing about an effort like sticker shock is that it gives youth the opportunity to create the positive change among their peers, and in their community,” says Andy Robinson, DSAC Prevention Specialist. “That is exactly what we are trying to do with all of our efforts. Help the youth understand that they are the ones who can have the greatest impact towards positive change.”

Formed in 2006, DSAC’s mission is “to implement community level strategies in order to reduce and prevent substance abuse while fostering open communication and collaboration between member agencies and Dorchester residents to better inform the community about substance abuse amongst youth.” To find out more about DSAC and its programs, please call 617-282-3200 x277 or visit myDSAC.org.