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The last farmers market of the year was held
on Oct. 23 at the Codman Square Health Center.
Photo courtesy of Family, Inc.
By Bijoyeta Das
Special to the Reporter
It's all smiles for neighborhood farmers' market
managers, even as the economy is nose-diving. A
handful of new markets were successful in their
first season and those that have been around report
a banner year.
Sales have been increasing in Fields Corner for
the last two years, but this "year has been much
higher," said Kachadore Berberian, who runs a stand
at Orlando's Food Basket parking lot.
Berberian, who has been selling locally
grown-produce in Dorchester for the last 36 years,
said, "People are becoming more conscious about
eating fresh food."
An increase in food coupons also helped sales,
he said.
In July, the Massachusetts Department of
Agricultural Resources announced an increase of
$500,000 in the state-run Senior Citizen Nutrition
Program. The coupons, redeemable at 155
participating farmers' markets statewide, benefited
about 2,000 more low-income and homebound senior
citizens this year.
Also, the farmers markets offer lower prices
compared to the supermarkets, Berberian said. Even
though the economy is bad, he said, "it has not
been able to cut into business."
A 40 percent increase in sales has been recorded
at The Food Project's Dudley Town Commons Farmers'
market in Roxbury. Though a small market with a
single vendor, it benefited from having EBT
machines, said Fern Hickey, manager of the market.
"It has brought in more customers," she said. Total
sales at the location for this season amounted to
$31,500.
Electronic Benefit Transfer machines are
handheld wireless terminals that allow recipients
of the federal Food Stamp Program to use their
electronic cards at various grocery stores and
markets.
Since August, food stamp and WIC program
participants can double some of their benefits
dollars when shopping at participating farmers'
markets. Known as Boston's Bounty, the program was
launched by Mayor Menino's Emergency Shelter
Commission. The WIC program is the federal Special
Supplemental Nutrition Program for Women, Infants,
and Children.
"The sales have been more than what we
expected," said Philly Laptiste, manager of
new-this-year Bowdoin-Geneva Farmers' Market. There
have been a lot of customers with WIC vouchers, she
said.
The farmers' market at Codman Square Health
Center, which was organized for the first time, was
able to sell more than $30,000 worth of fruits and
vegetables.
This season has been a "very good year," said
Maritta Manning-Cronin, market manager at Milton
Farmers' market at Milton Village.
The tomato salmonella scare announced in June by
the Food and Drug Administration affected the sales
in the beginning of the season, Cronin said. People
were wary and avoided all tomatoes.
The prices are not lower than the supermarkets
at the Milton stand, but they are comparable, she
said. There has been a steady increase in sales at
the Milton Farmers' market, which started 13 years
ago. "People are making a conscious effort to shop
locally and the media has helped," she said. "The
farmer is not your neighbor but you can shake the
hand of the person who produces it."
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