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By Pete Stidman
News Editor
For years, two Clear Channel-owned billboards
have occupied prime real estate atop a prominent
Adams Corner building, stirring the ire of some
neighbors who deem it an eyesore. But in September,
after a persistent Clear Channel and a generous
landlord offered to donate $150,000 to the St.
Brendan School if the signs are allowed to stay
influential local civic association agreed that the
boards should stay put. If the legal details work
out, they will.
Arthur Murray, the owner of the three-story
building at the corner of Adams St. and Gallivan
Boulevard, had originally brokered a deal with the
Cedar Grove Civic Association and elected officials
to allow a new Sprint cell phone tower on the spot
as long as he took down the billboards. But Clear
Channel had a strong interest in preserving their
ad space. They negotiated with Murray, CGCA
president John O'Toole and other members and
produced a proposal that was presented to CGCA
members at a Sept. 18 meeting.
In exchange for the $150,000 dedicated to St.
Brendan in memory of the late pastor, Father Jim
Lane, the neighborhood voted 41 to 10 to let the
billboards stay up. Murray agreed to forego rent
from Clear Channel to help seal the deal, although
the legal details have yet to be worked out. A
number of teachers and St. Brendan parents were
also in the room at the time, including the
principal.
"Cedar Grove [civic] has been around for
75 years," said O'Toole. "What we saw was an
opportunity to give back to the school and the
community that has supported us all those
years."
The neighborhood also harbors fears about the
St. Brendan's future in the Archdiocese of Boston's
2010 School Initiative. In five of the eight plans
presented for the first time to parents last week,
St. Brendan would be closed in a reconfiguration of
Dorchester's under-enrolled Catholic schools.
Although the parish may ultimately opt-out of the
2010 process [see related story page one],
that decision-making process is still underway.
"You gotta do what you can to get what you can,"
said O'Toole of the deal. "Whether you have a kid
in Catholic school or not, you'll find that these
are the anchors of the neighborhood. These were
options for Catholics and non-Catholics to give
their kids a quality education."
At least one person in the neighborhood is upset
that the billboards won't be coming down and
concerned with how the decision was made, even
though she was notified in advance about the Sept.
18 vote by e-mail and mail.
"I simply did not open the newsletter," said
Dorothy Baxter of Hilltop St., a member of CGCA.
"However, I don't think it's ethical in a 30-day
time span to reverse something the community agreed
upon years back. I have no problem with St. Brendan
getting funding, but why does it have to be paired
with the billboards staying up?"
O'Toole said the discussions have been going on
for months, however.
"It wasn't cloak and dagger," he said. "It
wasn't dark of night. This was all above boards."
Next steps in the process are still fuzzy. The
city, the CGCA and Clear Channel are still working
out the "legalese." At some point, a Zoning Board
of Appeals hearing will be held to allow the cell
phone tower, but that apparently hasn't been
scheduled yet. If the money does come through it
will not go straight to the Archdiocese of Boston,
a committee composed of members of the community
and the St. Brendan Parent's Guild will determine
how it is spent.
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