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By James W.
Dolan
I really hate Christmas shopping.
Malls terrify me. Just trying to find a parking space in the
huge lot is the modern day equivalent of the gold rush. All
those shoppers prowling the lot like so many gold hungry
miners in search of a promising claim.
Parking space jumping now is like
claim jumping then. You take your life in your hands should
you grab a spot that another shopper had been eyeing. To
avoid conflict and enhance revenues, malls will soon be
selling deeded parking rights to their customers.
Like Fenway Park, you'll have
rights to a particular space which you can permit family and
friends to use and which can be part of your estate. Spaces
will also have sponsors so when you're not parking on it, it
can proclaim the joys of Jiffy Lube.
Having found a space, your next
problem is finding the stores. If you can't see them from
the lot, your best bet is to follow the throng. It's very
dangerous traversing the lot so be very careful. Never stand
in front of an empty space or cross behind a vehicle that is
backing out of one.
Many of the high end malls will
soon be providing parking lot guides. Their job is to get
you safely through the lot to one of the 65 entrances to the
mall. Once there you're on your own unless you have arranged
for a personal shopping guide who will see to your every
commercial need.
The first thing you notice upon
entering the mall is the music. It is shopping music
designed to put you at ease so that you will not be
overwhelmed by the number and variety of stores. The music
helps to put you in a shopping frame of mind to ease any
tension you might have had about using your credit card.
Oh yes, the credit cards; they
usually fall into three categories. The platinum means
you're filthy rich. It should be produced with gusto and an
air of superiority so the clerk and others know you've made
it. Then there is the gold card for the up-and-comers, the
strivers who haven't quite achieved wealth. Finally, there
is the green card they mail to you when you graduate from
high school. You take it out hoping nobody sees it or the
scorn evident in the clerk's eyes as she rings up your
charge.
The principal credit card company
has been experimenting with the ultimate - uranium card -
the card itself glows and is worth $50,000. It comes sealed
in its own lead carrying case. On the low end, there is the
proposed tin card - made from old recycled beer
cans.
Now that you're in the mall you
must decide on which of the 2,078 stores you should visit.
First you go to the mall directory to find out where the
stores are located. Are they in the underground level, mall
level, food court level, lower or upper atrium levels or
perimeter bridge level? Now, which of the 412 stores that
sell kitchenware should you visit first?
Having identified a store, you
next must weave your way through the happy shoppers, past
the push carts and displays that block your path and then
through the food court. There, 212 food outlets push a
stunning variety of food including 73 varieties of pizza, 41
kinds of sushi and chicken that is crispy, very crispy, not
crispy, stripped, buffaloed, popcorned and the soon to come,
frazzled.
At last the dizzying journey is at
an end, you are finally at the right store. Now if you can
only find the right department and a clerk that can help
you, you may be home for supper. "What, you're out of them!
You gotta be kiddin. It says right here in your ad they're
on sale."
"Sold out! Do you know what I've
been through just to get here. How can I go back empty
handed after all I'm a platinum card holder. Oh, you may
still have a few left. Please check."
"Gee thanks, now I'm off the hook.
Oh, incidentally what's your name? I'll ask my wife to ask
for you when she comes back to exchange it after Christmas.
Now, how do I get outta here?"
James W. Dolan is a retired
Dorchester District Court judge who now practices
law.
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