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When the new super Stop & Shop
store opens today on Morrissey Blvd. at Freeport Street,
shoppers in the area can be pleased to have yet one more
choice for their home grocery needs.
That store replaces a smaller
building that closed early this year. The closed store had
been a much-neglected facility, yet it offered a great
convenience. The Stop & Shop firm had inherited the
property when it was acquired by the multinational firm,
Dutch Ahold. The building had more recently been an Edward's
Market, and before that a First National store. Recently,
the facility was treated like an orphan child, as the Ahold
people didn't seem to know what to do with it. Now this
week, the new store opens its doors, and from the exterior
it seems a welcome asset for the community.
The addition is a welcome benefit
for Dorchester residents, who now have plenty to choose
from. There was a time not long ago that the major grocery
chains seemed to be leaving our community behind. Over the
years, as the industry trended towards larger super-sized
stores, Stop & Shop had closed three Dot locations,
including ones on Morton Street, Columbia Road and Gallivan
Blvd. We can remember the day in the early 1950s that the
Morton Street store opened for business: it was a big
celebration, with marching bands, music performers, and all
sorts of free giveaways at that original location at 981
Morton Street, at the top of Gallivan Blvd. The "Stoppy"
provided good value and great work opportunities for legions
of local people. I had my first job at the old Morton Street
store- working after school and on Saturdays at the meat and
deli counter for eighty cents an hour back in 1960. The job
helped me pay tuition at BC High.
That store was called "store 14",
apparently the 14th market in the then-small chain, and Stop
& Shop president Sidney Rabb made sure that shoppers had
good value, and his employees were treated with great
respect. In the early 1960s, Mr. Rabb opened a new, larger
Stop & Shop, store 29 in a new plaza on Gallivan Blvd
near Neponset Circle. One and a half times larger that the
Morton Street store, it was a state-of-the-art market, a
colossus to those then-young eyes. I worked there as well,
temporarily for a month, as shoppers flocked to the
location.
Over the years, the two stores
were shut down, as the food industry trended bigger. They
joined a group of other food chains- Supreme Market, later
Purity Supreme, Elm Farm, Capitol Market - and several other
small chains which, over the years, succumbed to competition
and went into extinction.
Indeed, as one then another market
shut down, local shoppers had very few choices, and many
resorted to auto trips out of town, to Quincy and other
South Shore locations for their weekly family food shopping.
The good news is that the grocery
chains have rediscovered our neighborhood. Stop & Shop
opened a new store in the decade-old South Bay Mall, said to
be one of the largest grossing stores in the chain.
Meanwhile, Star Market (now called Shaw's) opened a store at
the head of Morrissey Blvd., and last summer shut down its
River Street location, replacing it with a modern, more
expansive building a block away. Stop & Shop and Shaw's
now will compete for our neighborhood's business.
Competition is good for the two,
and it gives Dorchester people a great advantage - right
here in our own neighborhood.
- Ed Forry
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