St. Kevin’s alum provides online outlet to re-connect

After playing “Dirty Water” by The Standells on his radio webcast, Russ “Rusty” LeBlanc expresses a sentiment shared by many of his listeners. “Not crazy about the water. I like the town, though.”

LeBlanc hosts the “SKS Dorchester memories” radio show on ustream.com, an interactive site that allows users to broadcast live and listeners to comment online in real time. In speaking with him, he pronounces his R’s. Where’s his accent?

Having grown up in St. Kevin’s parish, LeBlanc is OFD. His parents owned Strand Donut Shop in Uphams Corner. His father, a Nova Scotia native, moved the family back to Canada in 1969.

“But I still couldn’t get the Dorchester element out of my heart and once a Bostonian, always a Bostonian and a Dot Rat, so much so that I’m still an American citizen. I’m not a Canadian citizen,” he says. “We were very, very well-connected in the community.”

After searching on Facebook, LeBlanc became a member of the group “St. Kevin Parish & School/Uphams Corner - Dorchester MA” founded by Crissy McDonald Turner.

LeBlanc reminisced with other group members, but as time passed, conversation faded. Armed with 30 years of broadcasting experience in Canada, LeBlanc proposed the radio show idea. The group liked it. The first broadcast in April attracted callers from California, Florida and New York. One caller claimed he was in Galway.

“You just take one element of life at, say, St. Kevin’s school, perhaps, and you expand it so that it doesn’t matter if they’re from Dorchester or from Boston or from wherever,” LeBlanc says. “You can laugh at it and have a good time and just feed on it.”

He has been syndicated on over 150 radio stations, including those in Toronto, one of the largest markets in North America. He does voiceovers, public relations for companies, and has experience in management, promotions and sales. Canadian listeners hear him in numerous commercials that he records in his home studio.

Back in 1971 on a return trip to the old neighborhood, LeBlanc and a friend he was visiting decided to become radio personalities. LeBlanc was the one to pursue it.

“There’s always that connection to some of the momentous occasions in my life, centered around the Boston and, more specifically, the Dorchester area.”

Upon first getting into talk radio years later, he turned to Boston legend Larry Glick for wisdom. Glick’s advice: just be yourself. LeBlanc models his show after Glick’s, trying to keep it fun and funny with a natural flow.

“People [are] laughing and saying that their parents are listening with them,” he muses. “It’s almost like old-time radio, but huddled around the computer listening to the show!”

Along with memories of hopping on the trolley to get to Fenway, he recalls the Lucky Strike bowling lanes, kissing Cardinal Cushing’s ring, the military-like tactics of St. Kevin’s School nuns and “all those little things that you remember that really made Dorchester special.”

As host, LeBlanc faces a formidable challenge during every broadcast: he has to talk the entire time, even if no one calls in. Luckily, he has found that people from Boston (himself, his family and his listeners, included) possess a “genuine sense of humor...it’s almost like that performing instinct.”

LeBlanc keeps the ball rolling on- and off-the-air, promoting the show on the OFD and aforementioned St. Kevin’s Parish and School facebook groups.

“And I’m proud of my accent, too. Sometimes it creeps out on the show,” he says. “I mean, it’s just natural that you want to be a part of it...or a paht of it.”

There it is.


Subscribe to the Dorchester Reporter