College Hype launches “Resilience 2020”; proceeds from shirts benefit South Shore Health and Boston Medical Center

Proceeds from purchases of College Hype's new resilience-themed T-shirt will go to local hospitals.

As he observed the current pandemic crisis continue to unfold, Jack Doherty, owner and president of Adams Village-based custom apparel boutique College Hype, decided he wanted to do something to help the front line workers who are battling COVID-19.

As his company’s trade is printing and marketing T-shirts, Doherty and his team saw it fit to make an impact by designing and printing a new "resilience"-themed T-shirt and using the proceeds to help healthcare workers in the region.

The company store is temporarily closed in keeping with Coronavirus restrictions, but College Hype is marketing them online through their URL, Resilience2020.us. Doherty says they’ve already raised $10,000 for the two hospitals they have partnered with and are supporting in this effort: South Shore Healthcare (South Shore Hospital) and Boston Medical Center. His goal is to double that figure. They are looking to help these healthcare facilities order PPE (Personal Protection Equipment).

“We have had a very positive reception to this idea,” said Doherty, “and we want to keep it going until we reach our goal of $20,000 for the hospitals. Boston Medical Center is a first-rate facility. And I can’t say enough about South Shore Health/South Shore Hospital; they literally saved my life six years ago,” in caring for him after a near-fatal heart attack.

More details about the campaign are available here.