Comcast launched the Comcast RISE (Representation, Investment, Strength and Empowerment) program in October 2020 with the intention to support thousands of BIPOC-owned (Black, Indigenous, People of Color) small businesses navigating the challenges of the pandemic by providing marketing and technology services.
In less than six months, Comcast RISE has provided more than 700 businesses—including more than 20 in Boston’s neighborhoods — with technology makeovers from Comcast Business, or media campaigns, creative production or consulting services from Effectv, the advertising sales division of Comcast Cable. Currently, the program is looking to continue to expand its reach in Boston to support small businesses in the neighborhood of Dorchester.
The opportunities, which are tailored to the unique needs of individual business owners, include: Media: A linear TV media campaign to run over a 90-day period; Creative Production: Turn-key 30-second TV commercial production, plus a media strategy consultation and 90-day media placement schedule; Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to drive business; and Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as internet, voice and cybersecurity services for up to a year.
According to Comcast, applicants are eligible to apply for this program if their business is at least 51 percent Black, Indigenous, and People of Color (BIPOC)-owned and operated; is independently owned and operated; is registered to conduct business in the US; has been operating for one or more years; and is located within the Comcast Business or Effectv service area footprint. The next deadline for small business applications is May 7. For more information about the Comcast RISE program and to fill out an application, visit www.comcastrise.com/apply/.