Coming soon: An aesthetics center in Adams Village

Nicole Flaherty will open her medical aesthetic business, Boston X, in Adams Village on May 16.
Cassidy McNeeley photo

A medical aesthetics center called Boston X will inject itself into the Adams Village business district this month with hopes of meeting clients’ needs in a neighborhood of Boston underserved by services like IV hydrations and Botox treatments.

The new enterprise, owned by longtime nurse and Dorchester resident Nicole Flaherty, will be situated on Adams Street between Blasi’s Kitchen and Bar and the soon-to-be-open Chubbs Taco and Tequila Bar. Flaherty plans to open on Thurs., May 16.

“Right now, the hospital is a really hard place to be, and there’s a lot of burnout,” said Flaherty, who works at Beth Israel Deaconess Medical Center in Boston. “Things changed once Covid happened. As a nurse practitioner, you’re giving a lot of bad news and don’t always see the happy moments. They call you in when things aren’t going well.”

Flaherty earned received her bachelor’s degree in nursing from Northeastern University and then earned her master’s at Boston College. For the past 18 years, she has been at Beth Israel but realized around her 40th birthday that she was ready for some new “‘X-periences.” 

Flaherty, who recently received her medical aesthetic certificate from Boston College, said that “over the past year or two years, I’ve done Botox and stuff on the side. Doing this, and people giving me feedback made me feel really great and I think that’s when I decided to pivot,” she said.

The location is ideal for Flaherty and her family. “I was tossing the idea to my husband,” she said, “and then he was getting our car sticker right across the street at the gas station. He saw the commercial space available and texted me the picture.” On seeing it, she immediately felt that the vacant space at 756 Adams St. was a sign that everything was meant to be.

Soon after she contacted property owner Kenny Blasi and got to work. Like the Blasi family, she is excited being able to enhance her community through her business. 

“I’m going to be serving the people that I am surrounded by,” said Flaherty, who has lived in the neighborhood since her early twenties. “My main goal for my business is to make people feel good and then to see them around. I’m really invested in the clients. I want the feedback and I want them to come back, that’s my number one concern.”

She added, “We live right next to St. Brendan Church, so we are active churchgoers, and our kids go to St. Brendan’s School. They all play four million sports and we’re just at every event,” said the mother of three. 

As she is anticipating the opening, Flaherty is keeping busy working with a contractor, ordering products, and decorating the space with Boston-based interior designer Justene Spitz.

When the behind-the-scenes work is complete and the doors are open, she and her team of nurses will offer neurotoxins, Sculptra, Latisse, IV hydration, fillers, and vitamin injections inside. All of which can be booked for appointment online at thebostonx.com. 

“I’ve done a lot of market research and I have a lot of experience with Botox pricing,” Flaherty said. “In downtown Botox is usually $14 to $15 a unit, which is pretty pricey. Right now, I’m going to be offering $12 a unit because I want to keep it competitive and bring the clients in.”

Those unfamiliar with Flaherty’s services are encouraged to book a free consultation online or visit in person. At the initial appointment, experts suggest treatments that can help customers amplify their beauty and transform them into their most confident selves.

 “The sky is the limit. I’m hoping that we’ll need a lot of employees and more locations,” Flaherty said. “This is going to be great. I’m so excited to get people in and looking and feeling their best.”


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