Dorchester Day brings another batch of fresh College Hype t-shirts to rock on the avenue this Sunday.
The neighborhood’s premier apparel company has been a fixture of Dorchester Days and a source of local pride for over three decades.
Founded in 1987, College Hype produces custom t-shirts, hoodies, hats, and accessories, in addition to their signature unique lines of clothing repping their hometown. Their Dorchester Apparel online shop offers about 40 different Dorchester-themed shirts adorned with shamrocks, three-deckers, and other symbols of the neighborhood.
Some favorite best sellers include the infamous “Dot Rat” t-shirt, the prideful “OFD” (Originally From Dorchester) apparel, and the “Parishes of Dorchester” shirt, a design whose popularity has endured for nearly 25 years.
This year’s Dot Day releases will add a few new classics to the catalog.
“We’ve got four or five new designs that we’re really excited about,” said founder and CEO Jack Doherty, a Lower Mills native. “We think people are really going to like them.”
One of these designs is MBTA themed, depicting a fictional “Dorchester” Red Line stop on the front and a “Dorchester line” of train stops on the back, the ubiquitous “T” logo replaced with a “D.”
A simpler shirt design reads “Dot Day” in large block letters, with a cutout of the American flag in place of the “o.” And below, in smaller font, an inspirational motto: “Anything can happen.”
Doherty said the company will be selling apparel from a pop-up stand by the Gulf gas station at the corner of Hallet Street and Gallivan Boulevard from Wednesday through the weekend. The week leading up to Dorchester Day is typically one of the busiest times of the year for the Adams Village-based company, said Doherty.
“We’ve been doing Dot Day shirts for thirty years. We love it. It’s a great family day, and it’s great to see people come back to the neighborhood from all over,” said Doherty.