New name, look for Peabody Square store

Team Tedeschi: Tedeschi's V.P. Joe Hamza, left, with Peabody Square Tedeschi's franchise owner Khalid Abboud.Team Tedeschi: Tedeschi's V.P. Joe Hamza, left, with Peabody Square Tedeschi's franchise owner Khalid Abboud.

The revitalization of Peabody Square marked another milestone today with the official dedication of the Tedeschi's food shop at the corner of Ashmont Street and Dorchester Avenue. The store was formerly a Store24, but has been totally renovated in recent months. The remodeling comes as a major public works project to reconfigure and beautify Peabody Square ends as well.

Joe Hamza, VP of Sales and Marketing for Tedeschi's Food Stores, said that the grand opening held today is intended to celebrate the company's commitment to the community. An appreciation sale event continues at the location through June 26.

"Dorchester is a vibrant neighborhood and we want to do our part to service it well and make sure we're good neighbors," Hanson said. "Obviosuly, we worked closely with the neighborhood here to improve the store. This helps everybody."

Khalid Abboud, the franchise owner, has operated the store for almost four years and says that he's seen a huge jump in customers and sales since the re-modeling was completed.

"This is a good neighborhood. Since we re-modeled, people are very happy and sales are going up.
Abboud says he has already seen a weekly increase of roughly 2,000 new customers a week since the store was re-modeled this spring.

"People love the 24 hours. People come late from work and need milk or bread," says Abboud. "More movement here, with the changes people want to come here. I used to have 9,000 customers a week and now I have 11,000."

Tedeschi's Food Shop: Newly renovated store to complement newly renovated Peabody SquareTedeschi's Food Shop: Newly renovated store to complement newly renovated Peabody SquareThe store is the first in the neighborhood to feature a special kiosk displaying an assortment fresh fruit and sandwiches— which come in three times a week, Abboud said.

"People are looking for healthier, convenient food options. The focus is fresh produce and healthier, organic and local snacks," Hanson said.

This is the third Tedeschi food store – and the final one — that has been converted from a Store24. The other two are located in Edward Everett Square and Fields Corner.

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