Flaherty unveils billboard sign in Dorchester
Mayoral candidate and City Councillor At-Large Michael Flaherty capped off his â€œGood. Better.â€ ad campaign on Monday with the release of a video showing the set-up of a sign in Dorchester.
The sign, which can be spotted at the corner of Gallivan Blvd. and Wenlock St., shows on the left side a black-and-white photo of Mayor Thomas Menino, with the year 1993 written next to it. Menino has been in office since 1993. On the right, thereâ€™s a full-color of Flaherty with â€œSept. 22, 2009,â€ the date of the primary, next to him.
The billboard was bought for the month at $3,000, according to Flaherty spokeswoman Natasha Perez.
Flaherty had kicked off the "Good. Better." campaign by comparing Menino to a cassette player and himself to an iPod.
The billboard, which Perez called â€œone piece of a very large multi-component campaign,â€ comes as Menino grabs quite a bit of free publicity in the form of public service ads on the subway and buses.